CASE
NAMED PRESIDENT OF ELECTROLUX HOME CARE PRODUCTS NORTH
AMERICA
Former La-Z-Boy Executive To Lead Floor Care Business
(Bloomington, Illinois) October 7,
2004 – A.B.
Electrolux of Sweden today named John J. Case as President
and CEO for the company’s North American Floor
Care Sector, which includes Electrolux Home Care Products
(Eureka and Electrolux), Beam Industries and Electrolux
Home Care Products Canada. He replaces Martin Holleran,
former senior GE executive, who has served as interim
President and CEO since January
 In making the announcement
Magnus Yngen, Executive Vice President of AB Electrolux
and Head of Floor
Care Products
and Small Appliances said, “John is a pragmatic
visionary with an impressive track record for managing
and driving change in an evolving environment. He is
a hands-on leader who no doubt will have a tremendous
impact on our North American Floor Care business. We
look forward to his contributions and are confident
his leadership will help us achieve our goals.”
Case brings extensive experience in consumer products
management including sales, marketing, manufacturing,
retailing, and invigorating business to this position.
Most recently, he served as President of La-Z-Boy Branded
Product, the largest division of La-Z-Boy Incorporated.
During his more than 25 years with the furniture manufacturer,
Case held a variety of sales and marketing management
positions, including national accounts sales manager,
director of marketing, vice president of advertising
and sales communications, vice president of retail
development, and vice president of marketing.
Case was appointed President of the La-Z-Boy Residential
Division in 1999 and, in 2001, took on responsibility
for overseeing all upholstery divisions within La-Z-Boy
Incorporated, including Bauhaus, Centurion, Clayton Marcus,
England, HickoryMark, La-Z-Boy Residential and Sam Moore.
During his tenure with La-Z-Boy, the brand grew to become
the most recognized name in home furnishings and among
the top three home brands overall according to the annual
brand study by HFN magazine. Case also was named to Advertising
Age magazine’s “Top 100 Marketers” list.
“In this age of commoditization, product innovation
based on consumer insights and branding can create a
distinct competitive advantage,” said Case. “With
several great products in development, and several distinct
brands, I am very optimistic about our future and I’m
thrilled to be part of the Electrolux team.”
A graduate of Michigan State University with a Bachelor
of Arts degree in telecommunications, Case also attended
Eastern Michigan University’s Graduate School
of Education, where he earned a teaching certificate.
Additionally, he completed the Advanced Management
Program at the University of North Carolina at Chapel
Hill.
Electrolux Home Care Products North America, formerly
The Eureka Company, is headquartered in Bloomington,
Ill. and is one of the leading makers of floor care appliances
in North America. The company markets Electrolux, Eureka,
Beam and Sanitaire branded products through retail stores
and independent dealers across the continent. It is part
of the global appliance company, A.B. Electrolux, based
in Stockholm. For more information on Electrolux Floor
Care and its products, visit www.electroluxusa.com and www.eureka.com.
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About the Electrolux Group
The Electrolux Group is the world's largest producer
of appliances for kitchen, cleaning and outdoor use
combined, with products such as refrigerators, washing
machines,
ranges/ovens, vacuum cleaners, chain saws, lawn mowers
and garden tractors. In 2003, Group sales were about
$17 billion and the Group had 77,000 employees. Every
year, customers in more than 150 countries buy more
than 55 million Electrolux Group products for both
consumer
and professional use. Headquartered in Stockholm, Sweden,
The Electrolux Group includes famous appliance brands
such as AEG, Electrolux, Frigidaire, Eureka and Husqvarna.
www.electrolux.com
About Electrolux in North America
15,000 employees in the U.S., Canada and Mexico, and
sales of about $6 billion representing about 40 percent
of global Electrolux Group revenues. www.electroluxusa.com
About Electrolux Home Care Products North America
Electrolux Home Care Products North America, formerly
The Eureka Company, is headquartered in Bloomington,
Ill. The company produces and markets leading floor
care brands including Eureka, Electrolux and Sanitaire.
Beam Industries, maker of central vacuums, is a division
of Electrolux Home Care Products North America. www.electroluxusa.com,
www.eureka.com
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